Mapping ecosystem, business modelling and usability testing of an Education-technology app for parental engagement in the early years among under-resourced communities in India.
THE CHALLENGE
India is in a reading crisis. Only 57.5% of children in Grade 3 are unable to read Grade 1 level text. - 2016 ASER report
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THE SOLUTION
A free mobile app that sought to promote emergent literacy and school readiness by encouraging parents and caregivers to read aloud to their young children between 0-8 years of age.
A LEARNING PILOT
The program was designed as a learning pilot structured to gather insights into the types of support parents and caregivers needed to adopt digital reading and to understand how the application could effectively scale to the millions of families in India lacking access to quality children’s books.
DEMOGRAPHY
Low-income communities in and around Delhi, the capital city of India. The program reached over 203,000 households via the Read to Kids App across 177 low-income communities in Delhi
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Number of communities in the program in Delhi
My Role
Identifying an ecosystem for collaboration for effective execution and outreach.
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