Annual festive packaging and print design for Nourish Organics Foods.
THE CHALLENGE
I was tasked with annual festive packaging and print graphics for the brand.
Photographed by Azra
PACK 1
FORM
Maintaining the brand language, I designed a pack with a rectangular form which could efficiently contain the smaller individual packs.
INTERACTION
Keeping the packaging frustration-free, I wrapped the book-like structure shut by a snug sleeve. The pack is held shut by a concealed magnet.
GRAPHICS
For the digitally printed jacket, I designed a seamless pattern of all the products sold by Nourish Organics. I intended it as an extension of the individual packs, with the illustrations and product names the brand had.
COLOUR SCHEME
Fuschia Safrron Magenta
Assortment of 4 boxes
Photographed by Azra
PACK 2
FORM
I derived the tapered form for this pack from the form of the contents, i.e. 3 food-grade paper bags. The primary packaging of these products is relatively unique in the Indian market, so I decided to showcase it through a front window. The tapered sides of the pack, invert and stack to form a perfect cuboid.
INTERACTION
This pack is secured by a larger concealed magnet on the bottom and hence didn’t need a bounding sleeve.
GRAPHICS
As the assortment for this pack was fixed, I continued the same colour across the pack to appear as a sleeve and unify the two festive packs. I added an Indian radial pattern to subtly introduce the festive gifting aspect.
Assortment of 3 bags
Photographed by Azra
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OTHER PROPOSALS
1 Gold foiled geometric pattern sleeve box
2 Illustrated sleeve box with UV printed pattern
3 Digital illustrated paper tube
4 Laser cut motif with patterned wrap
5 Labels for specialty nut jars
Lime Green Turquoise Fuschia
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REVISED PACKAGING
The packaging was revised in 2018, to update the recipes and legal information. Major changes were to replace text heavy areas with illustrations and to have more breathing space. We also added Serving Suggestions in an illustrated format.
PREVIOUS
PREVIOUS
PRINT CAMPAIGN
Designed for an annual sale event at a Gourmet Market in Mumbai, India.
Photography, copywriting and design done by me in collaboration with a team member.
RESULTS
These designs were printed and sold in about 500 premium stores across India in 2017 and 2018.
Below are some of the social media posts that showcase the new packaging and some of the photoshoots I conducted.
